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Incorporating the 4 E’s into Patient Support Programs

By June 10, 2024July 22nd, 2024Marketing Services
Published Date: Monday, Jun 10, 2024
Last Updated on: Monday, Jul 22, 2024
Patient Support Programme

This article appears in Fierce Pharma online.

By Natalia Gallur

Patients aren’t the only healthcare participants who believe self-care is necessary since the COVID-19 pandemic – 86.6% of healthcare professionals now believe so, too.

However, connecting patients with self-care tools, such as patient support programs (PSPs), has been a critical barrier. Nearly 60% of patients have little or no knowledge of the support programs available to them, studies reveal. These patients are less likely to stick with their therapies and get better, as research links participation in PSPs with higher drug adherence.

If patients want self-care yet are unaware of free PSPs, it’s time to refresh them. Pharmaceutical leaders can get in front of assisted self-care and overall wellness by monitoring these 4 E’s.

What Do The 4 E’s Equal?

The beauty of the four-E approach is it produces other E’s – notably effectiveness, engagement and evolution. There’s no special elixir; it simply takes what we all want for patients: An A+ for adherence.

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