The Funnel Illusion
You鈥檝e invested in marketing automation. You鈥檝e built out your lead scoring models. Your sales and marketing teams are aligned (at least on paper). From the outside, your sales funnel looks solid 鈥� leads go in, customers come out.
But here鈥檚 the truth:
Your funnel is probably broken. And it鈥檚 not because of bad creative, underperforming SDRs, or campaign timing. It鈥檚 because your data isn鈥檛 doing its job.
The Hidden Leak in Your Funnel
Too many companies build their funnel strategy on a shaky foundation 鈥� relying on incomplete, outdated, or duplicated data.
They鈥檙e spending thousands (if not millions) pushing leads through a system that doesn鈥檛 actually know who those leads are.
Let鈥檚 break it down:
- You target the wrong audiences at the top.
- You personalize mid-funnel content based on incorrect firmographics.
- You send deals to sales reps with incorrect routing data.
- You miss renewal and expansion opportunities due to stale contact information.
The funnel isn鈥檛 broken because your strategy is bad.
It鈥檚 broken because your data can鈥檛 keep up with your strategy.
